1. Semiotics , Anchorage-
2. denotation ad connotation.
3. (Signified)Denotation is the actual
meaning or what you see.
4. Connotations (signifier)
Hidden meaning or what is
represents? Concept
Or what the messages are
Logos:
. FedEx-federal express
Delivery carrier
Recognise its global institution.
The colours with the
purple and the orange very well known
Baskin and robins logo
very well known for its fonts and use of size with its hidden number.
Amazon well known colour
and its yellow smiley
They will sell you
anything from a-z
Henceforth the name Amazon with a
smiley face.
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